My heart broke when I saw the tribute (featured below),on the Akubra Hats Facebook page to Dolly. Dolly was a  girl whom had featured in their Christmas ads in years past…

This is not an easy post to write. We were shocked and distressed to hear of the passing of “Dolly” – the young girl many of you will recognise from our past Christmas adverts. This beautiful photo was taken 8 years ago.

Dolly chose to end her life last week due to bullying. She was not even 15 years old.

To think that anyone could feel so overwhelmed and that this was their only option is unfathomable. Bullying of any type is unacceptable. It is up to us to stand up when we see any kind of bullying behaviour. Dolly could be anyone’s daughter, sister, friend. We need to make sure that anyone in crisis knows there is always someone to talk to. Be a friend, check up on your mates.

Our hearts go out to her family and friends.

“Dolly” Amy Jayne Everett 1.5.2003-3.1.2018

#stopbullyingnow #doitfordolly #justbekind

Edit: We would like to remind everyone that this is not the place to speculate, question, lay blame or call for repercussions. Please keep your comments respectful. We will delete any comments that are not fitting for this page and post. Right now is the time to pull together and show support for Dolly’s family.

If you need someone to talk to:

Lifeline: 13 11 14

Suicide Call Back Service: 1300 659 467

MensLine Australia: 1300 78 99 78

beyondblue: 1300 22 46 36

Kids Helpline: 1800 55 1800

I can only hope that 2018 shall see a kinder society take shape, a world where Dolly and every other kid on the planet feels valued, respected and has kindness bestowed on them, rather than cruelty. I have tried to teach my daughter to listen to what her peers say. Do they make cutting jibes about others, putting it under the heading, ‘just joking?’ Do they want to get their own way without compromise, and display anger and silence when it doesn’t go their way? Do they exclude? All can be red flags of trouble to come within that friendship. I have tried to teach my daughter to be kind but firm in return. If somebody treats you in such a way, and is hot and cold toward you, walk away. Your emotional health is not worth the friendship, and it is certainly not worth your precious life. Dolly’s beautiful family  are grieving deeply, and even through their despair, they have reached out via social media. They want this bullying to stop. They want to educate. They want kindness to take the place of cruelty. In Dolly’s name, may it be so.